Sunday, 11 May 2014

New Multi-Channel Nurturing Solution From Bizo

By Adam Hajj


Bizo has launched a new version of its multi-channel nurturing system that allows marketers to reach a much larger prospective audience using automation tools. Bizo originally released its patent-pending Multi-Channel nurturing tools in 2013, but the latest upgraded release of the platform is greatly improved and makes it even easier for marketers to reach anonymous website visitors and turn them into customers.



As we said earlier, Bizo's products in the past only included solutions for email marketing campaigns for the people who actually enter their email addresses in the company's optin, however, they only comprise 10% of any B2B website's visitors. What about the remaining 90%? This is where Bizo' new marketing solution comes in.

Called the Bizo multi-channel nurturing solutions, this web software enables website owners to nurture a relationship with their website visitor's even if they're just lurking at the website, who are also known as anonymous visitors. With this channel you can set up messages that targets anonymous visitors. These messages could be anything from advertisements from real, solid content. Aside from websites, you can also use this piece of technology on your Facebook pages. The nurturing paths are based on the visitors' website behavior as well as demographics.

DocuSign configures their campaign so that only the most high-value prospects are shown advertisements, and the carefully work to increase their lead volume and to optimize the quality of the leads that they generate.

B2B marketing is a very demanding process, but these improved tools make it easy for marketers to run a detailed and sophisticated campaign. This takes marketing far beyond traditional email list management. There are several companies that have already used the Bizio system with good results, ensuring that website visitors get repeated exposure to the company's brand message, and that they have a good understanding of the company's products before they contact a salesperson.




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