Tuesday 23 December 2014

Get The Most From A Discount Card Fundraiser

By Stacey Burt


Organizations, both big and small, are all struggling in the tough economic climate. Although many people would like to contribute, they have too many financial demands already. This means that the small amount of money available is spread very thin. In order to continue most groups have to become a little more creative in how they generate funds.

Those who run the charity or group must stay flexible and be willing to try new things. One of the most tried and trusted ways to boost funds is by having a discount card fundraiser. This method has been around for many years and is well known and easily recognized.

As the format of the cards is already familiar part of the selling process has already taken place. This can be a huge help for the group, especially for those just getting started. It is also crucial to keep in mind who will be doing the marketing. If the group is primarily children, such as a scout or guide group, the help of parents is essential.

Selling discount cards has long been recognized as a great way to generate funds. Many people are only too happy to purchase the cards as they know they will enjoy many savings and benefits. The cards come in many different values and are redeemable to a variety of locations. Many local and national businesses are happy to participate as they know it will generate extra revenue for them.

The traditional door to door sales methods are still very effective. This is especially true in urban residential neighborhoods where there are many houses close together. The most time efficient way to canvas is to assign streets to each person or group. This systematic approach is far more efficient than just randomly knocking on doors.

There are several types of discount cards available. Some are valid for a year and offer a percentage discount on admissions to a particular service or event. For example, movie theater cards are very popular. They offer regular movie goers the chance to save every time they go. This makes a great gift for anyone and is a great card to offer in the run up to the holidays.

Motivation is another huge factor in the success of any fund raising effort. Meetings are a great way to get everyone on board and explain the need to generate money for the group. Often a specific goal is a great way to show the members exactly what they are working towards. Visual charts that show week by week progress can also be very helpful as the young members are excited to see how much they have achieved.

The key to a successful fund raising event is planning. Many people have found that they best way to use time is to set up a stand outside a local supermarket. This ensures them none stop traffic. They will often find that this method is far more effective than door to door sales. However, they do need to get permission from the store first.




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