Wednesday 8 July 2015

The Need For Marketing Automation Systems

By Jana Serrano


An automatic system is usually online and they include email, social media and websites. Marketing Automation Systems are the software platform, which allow for an automatic operation of product promotion task. Generally, it could mean the adoption of a system, which is free from full time human control and indulgence.

Adopting such a system in your business will help you convert prospects to clients as well as turn one time clients into frequent customers. It is a vital component of customer relationship management. It will help your business generate more revenue and returns on the investment needed, and again, if you want your business to expand and grow there should be uniformity between customer acquisition and retention.

It enhances customer satisfaction since it creates an arena where the sellers and buyers can easily accomplish their plans. This is so because it acts as a marketplace where the sellers can advertise and sell their goods and services while the buyers can buy what they need at any time. It therefore creates a reliable marketplace, which can be accessed at any time thereby benefiting both the seller and buyers.

Such a system helps track and monitor marketing campaigns. This means that monitoring and tracking your campaigns becomes easier than before. It will allow you to market you products through many social platforms as well as manage them without difficulties. Posting manually will cost you time and money but through automated post, you will be able to reach more customers within the shortest time possible.

These systems allow for market expansion since the products and services traders have are made known to everyone who comes across the platform. This is quite different from the primitive promotion techniques like using posters, which only passed the information to the people who access the points they are placed. It makes businesses to be known all over the world thereby increasing sales and prominence.

The use of this technology facilitates in the balancing of accounts due to the certainty of prices and sales. It creates certainty of information as it records all transactions performed. This reduces the risks and losses, which might have resulted due to the incompetence of the marketing personnel or their failure to record all transactions.

It also enhances free and fair competition since traders are brought into one level ground where the differences in might like financial capability are eroded. Traders are therefore brought together into one arena which is favorable to each one of them. Factors, which usually hinder marketing like geographical or strategic location of a business are brought to an end. By enabling traders compete fairly, customers gain because competition demands that traders manufacture quality goods so as to exist in the market.

it is also important to note that through the platform of marketing instant wider interaction between the seller and customers leads to the production of high quality products since the customers can propose to the sellers the appropriate specifications like tastes they like. Increased competition will further demand production of high quality products so as to fully compete in the market.




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