Saturday 30 July 2016

How To Nail Product Management Like A Pro

By Brenda Hall


One of the toughest jobs in the world is not being a business owner. There is more to that than most people know. Then again, it is understandable that you do not get to see the bigger picture. You only tend to judge a company as any consumer will rightfully do. And that is by seeing the merchandise on the stores and how much or how little they sell.

It is overall a complicated task to be a salesman. But never more so when you are the one who does the product management, because it tends to be somewhat a contradicting profession. Managing goods is tougher than it looks like. You are the one accountable for its success and every failure.

If you are the one in charge of it, you know for sure that it plays a big role in what the vision of the company is, and how to get that across to their end users. It is one of the most challenging space to work in, but never really impossible if you know what you are doing.

Or at the very least, if you have the skills, with the basics as your guide, should you be new at this. You have to treat this as somewhat different to any other field, because for the most part, you will have to be held up in projects and planning. Other than that, you need to be the man or woman with the last say when it comes to design.

Tough times for you will somehow be common. You just need to be prepared for it. The preparation includes a backup plan, and of course, you have to get a good team behind you, otherwise, this is bound to fail, no matter how hard you work at it.

For example, engineers would be frustrated if you tell them what to do and hover at them more than necessary. Leave the details and technicalities to the pros, although you will have an edge if you know about the development of the merchandise too. You should be aware of the overall production, yes.

You have to deal with that. You are not there for the convenience of everybody. Rather you are there to make sure that as the key player of achieving the goals of the business, you do what you have to do. Never mind the talking.

Let the sales do the talking and do not let anything petty bother you. Everything you do is a point of priority like any other manager. If people do not realize that, you do not have to please them, or teach them how to do their jobs.

What it really comes down to, is your goal for the company. You have got to aim higher and have some difference when it comes to style because there are too many things in the market that are all the same right now. Dare to make something different, and beat the trends.




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