Thursday, 23 May 2013

Original Strategies To Build A High Growth Tour Company

By Bob Dole


While running a whale watching tour boat business is very important, you should not let it completely take over your real life. You need to make time for yourself so that you will not get too stressed out and be unable to function effectively. Here are some strategies for reducing stress and keeping your business fresh.

Your tour boat company most likely has several social networking profiles, but internet advertising goes beyond Facebook. Every website you visit is an advertising opportunity. Add relevant links to your pages, and your personal pages should have links to your whale watching tour boat business site as well.

If you are considering a new location, think about expansion first as this may be just as good for your whale watching tour boat business. If you choose expansion make sure that you know all the zoning and business laws in your area before beginning.

If you expect immediate success with your whale watching tour boat business you are living a pipe dream. Success comes from hard work, quality products/services and paying your professional dues. Do your best and see things through and your persistence will pay off.

Sales reflect not just what you have offered to the customer and whether they've liked it but it also says a lot about how you offered the product or the service. Did you try to sell pleasantly or disinterestedly? Did you care to give information about the product or were you more concerned about just boosting sales. Customers can see through such gimmicks and can identify a genuine concern. Try to show them some of that.

You want your whale watching tour boat business to be a success, so you are going to have to but in the long hours and work longer and extra harder than those who do not own their own businesses. Most business owners work upwards of 100 hours per week. You will not get anywhere if you are not willing to put in the work and effort to make your business a success.

Everyone loves a raffle. The thing is, if you hold one, selling tickets shouldn't be your focus. While individuals are there, enjoying the day and winning prizes, you should be using the event to promote your whale watching tour boat business. As long as you don't push the envelope too hard, the message you're sending should get across.

Keep your financial situation secure, but don't shy away from making risks every once and a while. They are needed if you want to keep your whale watching tour boat business evolving and growing.

Advertise on a local radio station. Try marketing on a smaller, locally-based station which has support in the local community without high overhead costs. Local stations are more likely to sale time at a reasonable rate.

Gather a list of addresses in your target location and then send them a free in a row package about your product or service. Make sure you include a reply coupon or website link they can check out immediately.




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