Tuesday, 7 May 2013

The Fundamentals Of Successful Music Website Operations

By Sandy West


If it has been some time since you started your music information website, but things are not going as well as you had hoped, you might be going about it the wrong way. It's great if you're already using online marketing and SEO, but here are some additional suggestions to take the next step forward.

Contests and other promotions are exciting marketing tools that will lure your users in. Remember though, readers will be wary of the legitimacy of your contests unless they see some real results, so keep it honest. Everybody's seen those bogus Win a Free PS3 or Free iPad banners; consider offering a spectacular prize like an iPad and then deliver-the winner will be a follower for life, and word will spread.

A great way to get your site out there without being overly pushy or obnoxious is to make it a professional endeavor-create a signature that contains a link to your site, much like handing over a business card when introducing yourself in real life. Use this linked signature on forums related to your niche, in emails, or when you write guest posts. The more exposure, the better.

Visitors will scan to find out more information that they want to know. Uses lists with bullet points or numbers to organize the content and aid visitors in finding things quicker. They will click to find out additional information when they see the link leading to what they want.

You will be able to organize your music information website and create the right pages when you write the framework before you start to build it online. Some of the work can be outsourced when you get the site's aspects outlined.

Use the same jargon your audience uses. If you target baby boomers, use their language. If you target millenials, use their favorite vocabulary words. Visitors want to feel a connection to the site owner.

One key feature of most music information websites is the search bar. Traditionally, search bars are placed in the upper right hand corner of the website. For this reason you should place your search bar in the upper right hand corner also. It makes the music site much more user friendly. However, if you do not have enough content to warrant a search bar you may opt to eliminate it altogether.

Everyone has a favorite browser they use on a consistent basis, but you need to be sure that your music information website looks good in many different browser windows. You can use a service called Browsershots to help you get a feel for how your website will look on each of the major browsers - and it's completely free!




About the Author:



No comments:

Post a Comment