Saturday, 4 May 2013

The Keys To Managing A Successful News Website

By Bob Hurley


You can create a successful latest news information site for a reasonable price. Once you understand how SEO and online marketing works, you can do most of the work yourself. This can save your business thousands of dollars in the long run that you might have otherwise paid to professionals to run your website for you.

While starting to design your latest news information site, don't just leave everything to the designing company. Be an active member of their team and take an active part in framing your website. Whether you give them the complete job or not is secondary, but you will learn a lot by going through the process.

You should keep the homepage design welcoming but simple. Wait until users look further to let them reach the technical aspect. You want novices and those with more advanced knowledge to all be pleased with the design. Too much information at the same time can overwhelm a novice. Those that are more experienced will not mind looking around a little more for the information they want.

If you expect to get registrations or other user information in exchange for services, purchases, or other access to your site, it's in your best interest to make the sign up process easy to find and quick to complete. Your visitors will quickly grow discouraged if they can't easily find the forms they need to complete. Keep this, and all other important links, easy to find.

A split test will help you determine which sales copy is working better. By posting similar content on different pages, you can fine tune your sales pitches. Remember that visitors and rankings are great, but you are looking for dollars at the end of the day. Track the conversion rates and see which copy, and copy writer, works best.

Whenever possible, guest blog for other latest news information sites that cover the same niches and topics that you do. You'll get some name recognition with their readers, and you'll also have a link back to your site! If you're able to contribute something valuable to the site you're guest-posting for, their readers will want to check out what you've got to say on your own site.

You can avoid mistakes and flesh out ideas by using a design company while first developing your latest news information site. It is valuable to have professional input even if they are not contracted to complete the entire site building process.

You need to provide your users as much opportunity as possible to build trust in you and your site. The facelessness of the internet makes this very difficult. Include a picture of yourself in your About section, and give your full name and ways to contact you to reassure your users that you are a real person and not just some "man behind the curtain" trying to pull a fast one.




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