When deciding whether to incorporate Adsense into your blog there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.
The choice can largely come down to the commercial goals and the purpose of your blog. Many businesses who sell products does have Adense within their blog. That appears to be strange, considering that gives rivals the opportunity to promote their service or product on your potential customer.
Many publishers says they are doing this to make it easy for their customers to find companies who advertise ancillary services or products. These claims have some merit. as an example, those who sell pillows could provide the ones that sell bedding with an opportunity to advertise.
Even if this would make sense, there are still some online retailers who allow rivals to get through to their audience. Many still claims that there are some benefits in allowing your competitors to advertise on your blog. One point of this is ultimately that if visitors wish to see your competitors they would see this through a Google search regardless. However this is true, the thought of Coca-Cola having a Pepsi advert in their blog is laughable.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. As an example, a blog providing a free service like dictionary.com gets high levels of traffic, and is able to make profit through Adsense with this amount of visitors. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.
This could also apply to broader forms of information broadcasts and news for example, services that previously were free. In 2006 a man who later published i Video selection enforces to make $19,000 a month through Adsense, submitting that he also was contacted through Google to help him get higher Click Through Rate (CTR) that he achieved. The thought of such success has been a major factor for online publishers to opt for Adsense.
There are also many publishers who feels Adsense make the look of their blog more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a blog which reads top ten resources on This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visits a blog, and are clicking on a link generating earnings for the publisher, as those who provides free content can make money.
The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
The choice can largely come down to the commercial goals and the purpose of your blog. Many businesses who sell products does have Adense within their blog. That appears to be strange, considering that gives rivals the opportunity to promote their service or product on your potential customer.
Many publishers says they are doing this to make it easy for their customers to find companies who advertise ancillary services or products. These claims have some merit. as an example, those who sell pillows could provide the ones that sell bedding with an opportunity to advertise.
Even if this would make sense, there are still some online retailers who allow rivals to get through to their audience. Many still claims that there are some benefits in allowing your competitors to advertise on your blog. One point of this is ultimately that if visitors wish to see your competitors they would see this through a Google search regardless. However this is true, the thought of Coca-Cola having a Pepsi advert in their blog is laughable.
Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.
Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. As an example, a blog providing a free service like dictionary.com gets high levels of traffic, and is able to make profit through Adsense with this amount of visitors. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.
This could also apply to broader forms of information broadcasts and news for example, services that previously were free. In 2006 a man who later published i Video selection enforces to make $19,000 a month through Adsense, submitting that he also was contacted through Google to help him get higher Click Through Rate (CTR) that he achieved. The thought of such success has been a major factor for online publishers to opt for Adsense.
There are also many publishers who feels Adsense make the look of their blog more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.
Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a blog which reads top ten resources on This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.
Regardless of the disadvantages and the blogs for which the service may be inappropriate it is still a useful tool for blog visitors. Those who visits a blog, and are clicking on a link generating earnings for the publisher, as those who provides free content can make money.
The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.
About the Author:
Before you throw yourself out and create a blog with Adsense, go ahead read an Easy step-by-step guide How To Make Money With Blog and receive an eCourse for Free! Making money with a blog has never been this Easy.
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