Tuesday, 16 July 2013

Helpful Seo Tips From Google's Matt Cutt

By Mark Spratley


For those of you who don't have a clue who Matt Cutt is, he is just one of Google's top internet spam people. He spends his time fighting against spammers, and understands the ins and outs of the Google algorithms like a handful of other people in the world. We were lucky enough to attend one of his lectures. This is his advice to web online marketers and bloggers.

Take some time to Google search these plugins and see which ones are most appropriate for your personal requirements.

When looking at site structure, he recommends put your blog at the root of your domain, and rather to put your blog site at "slash dot blog" url. People will link to your root domain but also to your blog page url which will give you a bit more page rank because individuals will do two links. Also you may wish to develop other areas of your site eventually which is why it is best to place your blog site after a slash or in a sub-domain.

As far as blog post writing goes, it actually is recommended to do some research with the Google keyword device and get a whole bunch of synonyms prepared to put into your post. Having a precise concept of what people are searching for will enable you to reach even more readers, therefore will add value to your blog. Do not keyword stuff however use synonyms naturally. If you are talking about the popular web browser called Firefox, refer to it at least once on your post as "Mozilla", since a lot of people call it that way. If you are writing a blog post on makeup, utilize different words to say the exact same things, for instance in your post url you can use the title "Changing cosmetics in summer" and in your primary heading you can use "Summertime make-up changes".

Use keywords as classifications. This is extremely helpful and totally white hat. You can even go as far as having some classifications that are never visible. For instance a group called "ways to" or "pointers". Obviously it is not the case to have classification names with popular celebrities if you have a blog site on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some classifications that are never visible. Of course it is not the case to have group names with popular celebs if you have a blog site on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.

As far as images go, always remember to make use of ALT tags. They are priceless to provide your website accessibility to the visually impaired but are likewise terrific for Seo functions. A great deal of people do "image" searches on Google or "video" searches. These images and videos come up due to their ALT tags, so do not waste this chance. Make your ALT tag maximum five to seven words long, Google starts mistrusting it if it's too long. Be very specific, eg. "Seo Cape Town" and not something sales oriented like "Come and see the best search engine optimization Company in Cape Town!"

When you make use of hash marks in your url name, Google truncates the url at the hash mark, so it will read as the same url, all the urls that are similar up to the hash mark. For dynamic urls (the ones containing question marks), Google treats them just like static pages.

Search engines like to crawl tree shaped site structures that are nicely arranged with yearly archives, groups, subcategories etc. Wordpress blogs are very crawlable, that is why a lot of web marketers utilize them.




About the Author:



No comments:

Post a Comment