Monday, 15 July 2013

What Every Site Owner Should Know About SEO

By Jack Long


Search engine optimization may seem confusing but if you are trying to run a business online, it is crucial that you understand this important tool. With appropriate tools and information, you have the ability to implement SEO so that your website attracts more visitors and gets better rank in search results.

Using keywords at a certain density is important when fitting your page to be optimized by search engines. Any keyword content on an optimized web page should not exceed 20 percent of the total page.

To get better rankings with the search engines, populate your "meta tag" area with a variety of keywords. Even better, include misspellings of your keywords. Search engines will process the keywords in these Meta tags, helping you maintain a presence in a larger array of searches. As an example, if your website is about drinking glasses, be sure your Meta tag includes "drinking," "glasses," "drinking glasses," etc.

Spiders do not recognize session id names or dynamic language, so make sure you're aware of this as you create URL's for your different web pages. Web crawlers are not designed to crawl these kinds of pages, so make your site's directory structure and page names are keyword-friendly.

If you want to be higher up on search engine results, help the web spiders out. Search engines are constantly crawling your site, going through all of your content looking for related terms that tell them what your site is about, and you can make it easier for them to do so. You need to stress what about your site is important by creating a site map that allows a spider to grasp the hierarchy of your pages.

To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. The feeds can give info to your clientele, including descriptions of products, prices, and even images. Present these to search engines as well as to websites that list comparison shopping. Customers interested in the area of business you represent can subscribe through a feed reader.

You should now know that SEO is a very important part of internet marketing. By abiding by the advice in this article, you will be able to optimize your website. The more you improve it, the more money and traffic your website will generate.




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