Over the years, my ideal client description has changed. At the beginning, as any new entrepreneur, I used to be green and inexperienced. My perfect client description was not limiting. Initially, my ideal client included anybody who I could beg to hire me both for free and trade of services. However, I soon discovered, like a lot of you might have, that working for free does not pay the bills. I had to do something different, and something different just couldn't be taking on another job to support my entrepreneurial business. Then, I realized that I had to be more discriminating with my clientele. I realized that if I wanted to pay my bills, I had to define my clients as people with the income to pay me.
Initially, that limitation only dealing with clients who are able to pay may seem selfish. However, think it over. You need to determine if your business is becoming a charity or are you in business to make money for yourself and your loved ones. It is not your responsibility to provide services for individuals that cannot afford the services you provide. When you decide that you are worth it, then others will discover you as someone who is worth it, too.
At the same time, you cannot be ridiculous with your fees. If the standard pricing in your area is $99 bucks, you cannot suddenly charge $299 without a reputation of being good at what you do and having followers. However, you can up charge a bit so that you set yourself apart from the other people in your industry. Even though, you might have to practice telling Why you're worth their investment and distinguishing yourself as more valuable for your services and uniqueness. When you can accomplish that without sounding defensive, then you are very likely to get the amount you are requesting.
I should clarify that anytime I believe that that you shouldn't work for free, I do not mean that you shouldn't work for free. In the case that you have the opportunity to speak at a venue with any audience including people who may have the ability to compensate you for your services later, then speak. Additionally, if you're invited to speak free of charge for a venue with an audience which includes people of influence who've got attachments to groups or organizations with money to pay you for other events, then speak free of charge.
Other opportunities might present themselves, too. Let us say a venue doesn't have the funding to pay you, yet they have the means to provide you with photographs as well as videography of the presentation, then consider speaking free of charge. Along those lines, if the venue will provide you with free marketing and advertising, then you're in great shape for speaking. As you can see, there could be situations that warrant free talks for later payoff, so you should be discriminate with your time.
Now, once I coach other people, I ask them to decide who their clients are in the world. Who are they? What do they do? How much cash do they really make? Personally for me, my perfect clients are the people who are able to afford my services. As time passes, I've achieved a degree of excellence and a high quality degree of clients who are determined, focused, and devoted to taking action. Therefore, I am able to become more selective. You will notice that, at the beginning, you might have to become inclusive of most. Nonetheless, remember a shit disturber isn't worth your time or money. Do not be so desperate that you let somebody else to monopolize your time, attention, and cash.
Initially, that limitation only dealing with clients who are able to pay may seem selfish. However, think it over. You need to determine if your business is becoming a charity or are you in business to make money for yourself and your loved ones. It is not your responsibility to provide services for individuals that cannot afford the services you provide. When you decide that you are worth it, then others will discover you as someone who is worth it, too.
At the same time, you cannot be ridiculous with your fees. If the standard pricing in your area is $99 bucks, you cannot suddenly charge $299 without a reputation of being good at what you do and having followers. However, you can up charge a bit so that you set yourself apart from the other people in your industry. Even though, you might have to practice telling Why you're worth their investment and distinguishing yourself as more valuable for your services and uniqueness. When you can accomplish that without sounding defensive, then you are very likely to get the amount you are requesting.
I should clarify that anytime I believe that that you shouldn't work for free, I do not mean that you shouldn't work for free. In the case that you have the opportunity to speak at a venue with any audience including people who may have the ability to compensate you for your services later, then speak. Additionally, if you're invited to speak free of charge for a venue with an audience which includes people of influence who've got attachments to groups or organizations with money to pay you for other events, then speak free of charge.
Other opportunities might present themselves, too. Let us say a venue doesn't have the funding to pay you, yet they have the means to provide you with photographs as well as videography of the presentation, then consider speaking free of charge. Along those lines, if the venue will provide you with free marketing and advertising, then you're in great shape for speaking. As you can see, there could be situations that warrant free talks for later payoff, so you should be discriminate with your time.
Now, once I coach other people, I ask them to decide who their clients are in the world. Who are they? What do they do? How much cash do they really make? Personally for me, my perfect clients are the people who are able to afford my services. As time passes, I've achieved a degree of excellence and a high quality degree of clients who are determined, focused, and devoted to taking action. Therefore, I am able to become more selective. You will notice that, at the beginning, you might have to become inclusive of most. Nonetheless, remember a shit disturber isn't worth your time or money. Do not be so desperate that you let somebody else to monopolize your time, attention, and cash.
About the Author:
James Malinchak, Showcased on ABC's Hit TV Program Secret Millionaire, is considered by many professionals as the World's #1 Big Money Speaker Coach and Trainer. For Absolutely free Video Trainings regarding how to get money to speak and how to be a inspirational speaker, pay a visit to http://www.millionairespeakersecrets.com/.
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