Each individual is unique and will process information and learn things differently than any other person on the planet. While our experiences and personalities will differ drastically from other individuals, there are some characteristics of learning that can be classified and assigned to an individual. When you search for learning styles on the internet, Wikipedia tells us that there are a minimum of 8 different modalities that break down their own 'styles' of learning. Each modality is based on research and use a variety of words to express similar ideas. For the purposes of this article, I'm going to keep it simple. There are 5 primary learning styles and an additional 2 styles that may be added to further define the learning style of an individual.
It should be noted at the beginning that no person learns exclusively by only one of these styles, but that there may be a learning style which you employ most often that typically works best. All of us have used each of these styles at one point or another Visual learners are best able to retain necessary information by associating the fact with a visual element like pictures, mental images, and even spatial understanding. Aural learners would much rather learn by integrating sound or music into the educational process. Whether they speak the facts in a rhythmical manner or set them to made-up or even popular melodies, these learners prefer to store the information by means of music and sound.
Third- Imagery styled copy paints a picture for readers by using metaphors and similes in order to put the reader in a new setting. It is important in this style of copy to use known people, places and things in order to reach the individual readers. Fourth- The Touchstone style is much like the imagery style because you use a common known place or person except this time you use it as a base for your writing. It becomes the main connector and is referred to throughout the writing. Many times the "touchstone" is an actual historic event that took place.
Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.
This can mean a mixture of SEO and constantly updated copywriting that paints a picture for a company. Another route a company may choose to take is writing content that is more informative and meaningful, so as to bring more reliable customers. Creative copywriters often take these harder-to-tackle-jobs on because the company is really trying to build a name and reputation, not just get their name out there. This shows the difference between quality and quantity in the virtual world.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
It should be noted at the beginning that no person learns exclusively by only one of these styles, but that there may be a learning style which you employ most often that typically works best. All of us have used each of these styles at one point or another Visual learners are best able to retain necessary information by associating the fact with a visual element like pictures, mental images, and even spatial understanding. Aural learners would much rather learn by integrating sound or music into the educational process. Whether they speak the facts in a rhythmical manner or set them to made-up or even popular melodies, these learners prefer to store the information by means of music and sound.
Third- Imagery styled copy paints a picture for readers by using metaphors and similes in order to put the reader in a new setting. It is important in this style of copy to use known people, places and things in order to reach the individual readers. Fourth- The Touchstone style is much like the imagery style because you use a common known place or person except this time you use it as a base for your writing. It becomes the main connector and is referred to throughout the writing. Many times the "touchstone" is an actual historic event that took place.
Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.
This can mean a mixture of SEO and constantly updated copywriting that paints a picture for a company. Another route a company may choose to take is writing content that is more informative and meaningful, so as to bring more reliable customers. Creative copywriters often take these harder-to-tackle-jobs on because the company is really trying to build a name and reputation, not just get their name out there. This shows the difference between quality and quantity in the virtual world.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
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