Saturday 17 October 2015

Long Island Advertising Agencies: Why Do Podcasts Matter?

By Katie Arden


In this day and age, podcasts are nothing short of engaging. These audio shows can be designed for a number of purposes, ranging from food to sports. Long Island advertising agencies, across the board, can attest to the importance of podcasts and what they can serve in the long run, from a marketing standpoint. For those who are curious to know what these shows are all about, the following talking points should give you a better understanding of this.

By definition, podcasts are audio episodes typically released in episodic form. These are common in weekly and biweekly releases alike, and the fact that they can span numerous genres cannot go overlooked by Long Island advertising agencies. It's also worth noting that they can appeal to different genres and audiences alike. However, it would be a lie to say that different forms of podcasts don't exist, which I would like to get into next.

Video podcasts exist, not only from an audio standpoint but a visual one as well. Oftentimes - and firms such as fishbat can attest to this sentiment - people are more easily engaged by content they can see, as opposed to simply hear. In addition, podcasts are able to cover a number of categories. Sports are especially popular, including baseball, mixed martial arts, and professional wrestling. It's easy to see why any Long Island advertising agency can attest to their importance.

For those who would like to begin their own podcasts, it's important to understand your given audience at the onset. The reason for this is that you have to be able to construct your shows well, ensuring that the content is able to appeal to them. It's also worth noting the importance of consistency, since frequent listeners of podcasts expect new episodes on a regular basis. By adhering to a certain schedule, you'll be able to build your audience to a stronger degree.

When you keep these points in mind, chances are that you'll be able to create more effective podcasts in the long term. These audio shows can entertain or inform others, depending on the end goal, and the information given cannot be overlooked. You will not become a thought leader overnight, meaning that consistency is required. By staying patient and working hard, you will slowly but surely recognize the worth that operating a podcast can have.




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