Sunday, 7 October 2018

Long Island SEO: The Do's And Don'ts Regarding Page Load Improvement

By Arthur Williams


It wasn't too long ago that search engine results have changed to make page loading speed a variable. In other words, if it takes too long for your site to load, you won't be easily found on Google, Bing or any other major search engine. Positive Long Island SEO growth hinges on various factors and it's easy to imagine that the speed at which your site loads is included in the conversation. Here are a few do's and don'ts to follow in this respect.

If you'd like to speed up your website, images should be properly optimized. Reputable names in SEO such as fishbat.com will tell you to choose file sizes that are smaller, JPEG being one of the most common examples. Furthermore, these images should be cropped or resized so that they better fit your site's layout. Otherwise, the entire presentation will seem off. Needless to say, images play a pivotal role in how websites rank.

Next, if it's possible, revamp your website so that it has a simpler presentation. It may seem tempting to add numerous videos and photos, but this can actually hinder your site's performance. This is especially true when it comes to smartphones, as they typically have less power under the hood than the average desktop computer. Furthermore, text will still provide vital information in the absence of other media, so visitors will still gain substantial value.

You may overlook the importance of a content delivery network, which is a tremendous oversight. A CDN is defined as a number of servers that, when utilized, can deliver web content to anyone in the world. The speed at which your site loads will depend on the CDN that you use in tandem to a user's location. If you're not familiar with these networks, look up names like EdgeCast, Cloudflare, and CloudFront. You'll develop a better understanding of their importance to your site's performance.

Your website's slow speed may be the result of a large number of plugins, which is another "don't" to consider. If you're familiar with WordPress, you know that there are multiple addons that provide features that wouldn't have existed otherwise. When many of said addons work together, it's safe to say that it brings down the site's overall performance. Pick and choose the plugins you need, as this will keep your site working at a fast pace.




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