Tuesday 30 July 2019

The Secret To Implementing A Product Management Framework Successfully

By Angela Snyder


It takes very strategic and smart moves to transform an idea into a product or brand. These strategic moves should be captured in an expertly written product management framework. Its aim is to outline the activities and actions that will help you actualize the idea by turning it into a viable business. What are the principles that anchor successful frameworks?

Develop very specific and clear objectives. They must be realistic and relevant to the merchandise you are dealing with. The objectives will guide all actions and activities that take place at this production environment. These objectives need to be communicated articulately to all persons involved in the process so that you can create synergy.

Think in terms of a system instead of silo-d thinking. When viewed from any angle, internally and externally, your entire production process must appear like a system. Everyone should be seen to be contributing towards a set target. The accountant must see his or her part in the entire chain though he or she has no knowledge of the ingredients and production process, for instance. Each individual and department must work to support the other.

Align all activities, resources and actions with your objectives. There must be shared goals and incentives so that everyone is working towards the same goal. All measures and metrics must work towards achieving set objectives. This will remove appendixes and redundancy consuming resources without having a role in the production process.

Leadership must come from the executive level. The management must understand the processes and what it takes to move from an idea into a product on the shelves. This enables them to make decisions and allocate resources in a reasonable manner. The executives and management will also support employees up to the lowest level because they have a clear understanding of what it takes.

Take care of the culture of inertia that may stop your growth. Companies must be encouraged to develop traditions. However, these traditions cannot act as impediments to growth. You need to adapt new ideas that are transformative. These new ideas will not negate your original principles. Rather, they enhance activities that make it easier to achieve set objectives. Redundant culture will cause you to lose to your competitors.

Have the right people to work for you. You need skills that will support your production idea. The first hiring process looks at qualification. After the probation period, you realize that some people have not adapted to the culture or have failed to borrow the vision you had. It is time to get rid of them and hire the right ones who will support you to the desired end.

Be diligent when implementing the program. This includes sticking to deadlines and actions you have established in the framework. Provide the resources necessary and ensure that skilled persons are available to support your processes. Have a monitoring and evaluation mechanism that tells you whether you are moving in the right direction or not. Be ready to handle emergencies and detours while still ensuring that you are moving towards your goal.

The framework developed must adhere to set principles but should also be flexible to accommodate realities that you encounter from time to time. Work with experienced experts who will get you off the ground. Learn from other people and improve on your processes with time.




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