Yes, it is possible for you, the webmaster, to convince your company's top management to invest more in Search Engine Optimization or SEO. It is highly possible that members of your company's top brass view SEO as something that should be contained within the IT budget only. Yet search engine optimization is, more often than not, an activity whose impact is felt beyond the IT department. It is an activity that impacts on the visibility of the organization as a whole. There is really no problem if the top management is adamant that only the IT budget shall be utilized for search engine optimization. But in order for SEO to be in place and fully operational, there is a need to increase the IT budget.
To persuade the top management of your company in this direction, you of course have to start by explaining to them what exactly search engine optimization is. Do not immediately leap to the assumption that they already know what it is. Odds are they don't really know enough about internet marketing and thus do not really understand how it works, When you're explaining to them, remember that they are not really as well-versed as you are when it comes to industry jargon. Use layman's terms instead. Using jargon would actually confuse top management even more because they don't really speak the same language as you do. Make sure they fully understand what it is. Once they do, you can start your quest to convince them to invest more in SEO. Accomplishing that would be no mean feat; fortunately there are a number of ways to go about it.
The top management of the company should be convinced that if they invest more in SEO, their company's credibility would improve, and there would be an increase in the members' investments. Just because they were suggested by the search engines first does not automatically make them the best. This is the case even for more sophisticated people who know better about how these things work. It seems to be a subconscious thing. More investment means search engine optimization, which would then improve the company credibility greatly. That could even translate to heightened credibility of the company.
If the company increases its investment on search engine optimization, the savings will actually be far greater. You should make your top management fully understand this in order to convince them. You may, for instance, demonstrate that greater investment in search engine optimization is likely to lead to lower expenditures in online advertising in the long run. That would be when, on account of your company's website being on top of organic search results (due to search engine optimization), you no longer need to spend cash on pay per click advertising.
Every business aims to make profit in the end. You can easily convince your top management to invest more on SEO once you have shown them how this would be useful in increasing your company's profit margin. Better operational results as shown by facts and figures would prove to be far more convincing, and the top management will have an easier time agreeing to invest more on search engine optimization for the company.
To persuade the top management of your company in this direction, you of course have to start by explaining to them what exactly search engine optimization is. Do not immediately leap to the assumption that they already know what it is. Odds are they don't really know enough about internet marketing and thus do not really understand how it works, When you're explaining to them, remember that they are not really as well-versed as you are when it comes to industry jargon. Use layman's terms instead. Using jargon would actually confuse top management even more because they don't really speak the same language as you do. Make sure they fully understand what it is. Once they do, you can start your quest to convince them to invest more in SEO. Accomplishing that would be no mean feat; fortunately there are a number of ways to go about it.
The top management of the company should be convinced that if they invest more in SEO, their company's credibility would improve, and there would be an increase in the members' investments. Just because they were suggested by the search engines first does not automatically make them the best. This is the case even for more sophisticated people who know better about how these things work. It seems to be a subconscious thing. More investment means search engine optimization, which would then improve the company credibility greatly. That could even translate to heightened credibility of the company.
If the company increases its investment on search engine optimization, the savings will actually be far greater. You should make your top management fully understand this in order to convince them. You may, for instance, demonstrate that greater investment in search engine optimization is likely to lead to lower expenditures in online advertising in the long run. That would be when, on account of your company's website being on top of organic search results (due to search engine optimization), you no longer need to spend cash on pay per click advertising.
Every business aims to make profit in the end. You can easily convince your top management to invest more on SEO once you have shown them how this would be useful in increasing your company's profit margin. Better operational results as shown by facts and figures would prove to be far more convincing, and the top management will have an easier time agreeing to invest more on search engine optimization for the company.
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