If you run a landscaping company or lawn care company, most likely you are searching for methods to get more customers. Marketing might appear simple, however, we do not typically want to invest a lot of time or cash marketing, because we have landscaping work to do.
At the same time, we additionally do not want to select an extremely cheap advertising technique that will get us no results and be a full waste of money. Because of these reasons, advertising becomes more complicated, and we should put more thought into the resources we use to promote our business.
Most of us recognize the landscaping company business cards we discover in our mailbox or front door. Another common marketing method is a low-cost flyer that is rolled up in a plastic bag with a lot of pebbles.
The problem with these techniques is that they appear cheap and they do not provide enough information for the reader to contact you. The business cards and rolled up flyers usually wind up in the trash bin.
Although these methods typically do not generate lots of sales, the advantage they offer is that they are inexpensive and simple to distribute. Let's take those benefits and see if we are able to get revenue with them.
First off, flyers can work. The secret is making them appealing and professional-looking so that prospects actually look at them rather than throwing them in the trash can. Property owners have plenty of various other mail and solicitations to go through, so make your marketing piece worth looking at.
For instance, this can be utilizing 4-color printing rather than black and white. Use color pictures, heavier card stock and perhaps even a photo of yourself. Pictures are worth a thousand words.
Second of all, leaflets likewise have to include an offer that the recipient can not refuse. In this manner, they are more likely to call you. Some methods to do this are having a voucher that they are able to use or a special offer.
Individualizing your offer can make a world of difference. Yes, you are able to quickly disperse your flyers to every home in the neighborhood, however, let's take this a step further.
What if you make the effort to resolve common lawn troubles in a particular location or street or even a specific home that you see? You could write a short handwritten note or include it in the flyer dealing with exactly how you might help the resident quickly, easily or cost effectively fix this issue. Think about how that would get an individual's attention in contrast to the photocopied generic leaflet they see all the time. Using these ideas, you can significantly improve the clients you attract to your company without needing to spend for costly ads that may or may not be seen by the right buyers.
What is also nice about service businesses like landscaping and lawn care is that when you have a few clients, you are able to start getting recommendations from them. This, obviously, winds up being free marketing for you!
At the same time, we additionally do not want to select an extremely cheap advertising technique that will get us no results and be a full waste of money. Because of these reasons, advertising becomes more complicated, and we should put more thought into the resources we use to promote our business.
Most of us recognize the landscaping company business cards we discover in our mailbox or front door. Another common marketing method is a low-cost flyer that is rolled up in a plastic bag with a lot of pebbles.
The problem with these techniques is that they appear cheap and they do not provide enough information for the reader to contact you. The business cards and rolled up flyers usually wind up in the trash bin.
Although these methods typically do not generate lots of sales, the advantage they offer is that they are inexpensive and simple to distribute. Let's take those benefits and see if we are able to get revenue with them.
First off, flyers can work. The secret is making them appealing and professional-looking so that prospects actually look at them rather than throwing them in the trash can. Property owners have plenty of various other mail and solicitations to go through, so make your marketing piece worth looking at.
For instance, this can be utilizing 4-color printing rather than black and white. Use color pictures, heavier card stock and perhaps even a photo of yourself. Pictures are worth a thousand words.
Second of all, leaflets likewise have to include an offer that the recipient can not refuse. In this manner, they are more likely to call you. Some methods to do this are having a voucher that they are able to use or a special offer.
Individualizing your offer can make a world of difference. Yes, you are able to quickly disperse your flyers to every home in the neighborhood, however, let's take this a step further.
What if you make the effort to resolve common lawn troubles in a particular location or street or even a specific home that you see? You could write a short handwritten note or include it in the flyer dealing with exactly how you might help the resident quickly, easily or cost effectively fix this issue. Think about how that would get an individual's attention in contrast to the photocopied generic leaflet they see all the time. Using these ideas, you can significantly improve the clients you attract to your company without needing to spend for costly ads that may or may not be seen by the right buyers.
What is also nice about service businesses like landscaping and lawn care is that when you have a few clients, you are able to start getting recommendations from them. This, obviously, winds up being free marketing for you!
No comments:
Post a Comment