Saturday 30 March 2013

Why Online Businesses Are Often Misleading

By Russell Howe


Before you try to make money online via an affiliate plan such as Empower Network, Mary Kay or Visalus, you would greatly improve your chances of success by taking a little time to learn about online business. It may not be quite what you're expecting.

Alongside the health and fitness industry, the home based business world is one of the very few areas not hit by the credit crunch the world has endured recently. That's because every month more and more people are trying their hand at working from home.

It's not all good news, though. While more and more people are attempting to become their own boss, very few of them are actually seeing any results. It's well documented that over 96% of entrepreneurs struggle to get anywhere. Why is this failure statistic so shockingly high?

Actually, the failure statistic is a little bit misleading. It's largely made up of individuals who have a false expectation of the home based business industry. They spend their time joining opportunities and quitting shortly afterwards, stuck in an endless cycle of switching between every 'next big thing' to hit the scene. The industry doesn't help itself by attracting these people with it's false marketing about easy incomes.

If you are tempted by the idea of working for yourself from home, see if you can answer these three questions:

1. How serious are you about working for yourself? Are you merely hoping to get lucky and reach success quickly, or have you wanted to run your own business for a long time?

2. What is your current schedule like? Most people don't realize how much time is put into running a business.

3. What initially attracted you to the world of affiliate marketing? Too many folks jump into programs purely because it has the potential to earn them money via it's affiliate plan. They lack interest in the products and services and, ultimately, it shows in their work.

Don't buy into the hype that you can change your life overnight just by joining the right 'ground floor opportunity' at the right time. As we explained above, a large part of the failure statistic comes down to individuals who are looking for an overnight solution to their financial problems. That's called winning the lottery, not being your own boss.

Question number one brings up an area of MLM which is a constant issue. Online businesses tend to promote the idea that you can earn a living from the comfort of your own home in your spare time. That much is true. They go slightly wrong by giving the impression you can do it all with minimal effort. This attracts folks who are not looking to earn a living, but be provided with one. If you're looking for an easy path to riches, you will end up wasting a lot of money.

Working for yourself isn't a part-time hobby, nor is it an easy way to make a living. If it was, more people would do it in the real world. Instead, people get jobs where they don't need to handle the responsibilities of actually running the business. If you're going to make it, then you must start acting like you are your own boss and your future depends upon the actions you take.

Additionally, success doesn't come cheap. Despite the many sales pitches and testimonials which companies release to attract individuals looking to change their lives overnight, andybody who has become their own boss online or offline will tell you that you must be prepared to work long-term if you want to change your long-term future.

The final question is one which will help you to decide which opportunity, if any, is best for you. Most people get involved in home based businesses because they like the idea of doing something they enjoy for a living. So it's amazing how many people then choose to work with programs and companies that they have very little interest in, other than the potential earnings of it's affiliate program.

There are so many businesses to choose from on the internet, there is literally something for everyone. From Empower Network to Avon, Mary to Dynamic Digital Enterprise and more, every possible niche has options if you are trying to make money online. The part most people overlook, sadly, is taking the time at the beginning to ensure they make the best choice for the right reasons. []




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