Wednesday 13 March 2013

The Superb Benefits of Co-Branded Debit Card Programs

By Cathy Green


The co-branded cards also known as payment cards are one of the best marketing tools for businesses. The businesses can use the cards for marketing purpose and to increase their customer base.

The co-branded debit card program is an association of the highly reputed credit card providers such as VISA and MasterCard. The association with such highly esteemed credit card providers provide a lot of credibility to the businesses.

The most attractive part of the cobranded cards is that the cards prevent any chances of fraud or scam. This feature of the cards help the customers to conduct their transactions freely and without worrying about their cards being misused by cheaters.

Through the cobranded cards, the customers can shop at different locations. The customers can make payments at shopping malls, gas stations and other places where payment through cobranded cards is accepted.

The businesses can provide their customers with attractive discounts, bonuses and cashbacks under the co-branded debit card program. This feature helps customers to save a lot of money from the discounts offered to them.

The co-branded cards also provide a lot of flexibility in terms of making payments to customers. The customers can pay on the Internet for their purchases from the comfort of their home.

The businesses can provide their customers with prepaid cards under the co-branded debit card program. The prepaid cards prevent the customers from falling into a credit trap as they are allowed to use only that much amount of money, which they have in their account.

A huge number of people based in Asia, Europe, Africa and the Middle East are gaining huge benefits from the use of the cobranded cards. The scam or fraud preventing feature has made the co-branded debit cards gain tremendous popularity among customers based around the world.




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