Friday, 8 March 2013

Google's First SEO Update In 2013 Is A Panda Refresh

By Froilan Gauss


The Google Panda release of 2011 was a turning point for the SEO world on the whole. The chief aim of the Panda update was to ensure that search engine results show veritably content rich websites as opposed to web pages that prosper on the technical aspect of SEO to get good search engine rankings.

The update was an immense success and it resulted in affecting more than 12 percent of all the positions on search engines. However, while Google's aims were reached with the Panda release, the release ended up sabotaging the SEO efforts of many online entrepreneurs and search engine optimization experts. In fact, the effects were such that most SEO experts are fearful every time a Google algorithmic release is launched.

However, it appears that earth shattering internet marketing algorithm releases from Google are not as common as most SEO experts offering various SEO services believe it to be.

However, the majority of algorithm updates from Google, these days, are refreshes. This trend has been evident in the New Year as well. In 2013, Google's 1st algorithm release was nothing but a refresh of Google Panda update. This is not astonishing because whether you see Google's Panda update or Penguin release, one facet that is common to them is that Google has been trying to improve upon them since their release.

Something worth noticing is that since Google launched its Panda update, there have been numerous improving algorithmic updates launched by it. In effect, the way search results are chosen has improved. The impact of initial updates and their subsequent updates can be best described by taking the example of Squidoo. While the first few release ruined its search rankings, further improvements allowed it to recover ground. This means that even though some search engine optimization professionals may be fearful of releases from Google, some of them genuinely turn out to be good for their web pages and the internet in general. However, what is unlikely is that search engine optimization bombs like Panda and Penguin releases would be dropped frequently.




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