Growth is, without question, a crucial component of any business. It's easy to see that they have to branch out and one of the best ways to do this is through partnerships. Not only is this useful but any Internet marketing firm can tell you that such a method has provided a number of examples in recent memory. For those who are curious about what these partnerships were all about, these talking points should be able to draw attention to the idea.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
Earlier this year, in February, Facebook made the decision to purchase WhatsApp. For those who do not know, WhatsApp is a mobile app designed for instant messaging purposes, which utilizes the Internet as opposed to cellular data. In any event Facebook announced that it had purchased the service in question for a total of $19 billion. It's a strong statistic, to put it simply, and it can be said that this is another feather in the proverbial cap of Facebook.
In terms of expanding its amount of interactive content, the purchase of Mojang by Microsoft is another point that firms such as fishbat shouldn't overlook. The reason for this is because Mojang, for those not in the know, is the independent game developer behind the success of "Minecraft." That this means, in essence, is that Microsoft currently owns arguably the most popular independent video game in the world. This purchase made in September is a strong boost for Microsoft's catalog of content, as any Internet marketing firm will be able to attest to.
These are just a few of the most noteworthy purchases, in recent memory, when regarding social media. Business, as stated earlier, possess the desire to grow and become even better than they already are. Acquisitions and partnerships alike are able to go about this, which has been illustrated by examples like the ones mentioned earlier. If you are someone who considers themselves not only social media but business-savvy, these examples cannot be overlooked.
One of the biggest, in my view, was when Yahoo purchased the microblogging network known as Tumblr. This was done back in May of last year and to say that it was notable would have been an understatement. Given the fact that Tumblr caters to a strong audience, it made sense that Yahoo would purchase it, allowing the company in question to get into the social media business by proxy. The acquisition in question cost Yahoo $1.1 billion.
Earlier this year, in February, Facebook made the decision to purchase WhatsApp. For those who do not know, WhatsApp is a mobile app designed for instant messaging purposes, which utilizes the Internet as opposed to cellular data. In any event Facebook announced that it had purchased the service in question for a total of $19 billion. It's a strong statistic, to put it simply, and it can be said that this is another feather in the proverbial cap of Facebook.
In terms of expanding its amount of interactive content, the purchase of Mojang by Microsoft is another point that firms such as fishbat shouldn't overlook. The reason for this is because Mojang, for those not in the know, is the independent game developer behind the success of "Minecraft." That this means, in essence, is that Microsoft currently owns arguably the most popular independent video game in the world. This purchase made in September is a strong boost for Microsoft's catalog of content, as any Internet marketing firm will be able to attest to.
These are just a few of the most noteworthy purchases, in recent memory, when regarding social media. Business, as stated earlier, possess the desire to grow and become even better than they already are. Acquisitions and partnerships alike are able to go about this, which has been illustrated by examples like the ones mentioned earlier. If you are someone who considers themselves not only social media but business-savvy, these examples cannot be overlooked.
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