Monday, 26 January 2015

Ranking On Google & 3 Errors In Long Island SEO

By Robbie Sutter


For many businesses, ranking on Google is of the utmost importance. Considering that just about everyone uses the Internet these days, it's easy to see that this has the potential to not only elevate interest but expand an existing consumer base. Of course, there are missteps that can be made along the way. Fortunately, these are recognized by experts in Long Island SEO and here are 3 of the most common missteps which are worth recognizing.

One of the mistakes made in Google rankings, according to firms like fishbat, is placing incorrect contact information on websites. Google wants to ensure that all of the information they show is accurate, which becomes a problem when it seems like said information is not as legitimate as it seems. As one might imagine, this can result in negative shifts with Google rankings. However, this is just one of many talking points that those in Long Island SEO can focus on.

There's also the issue of keyword saturation, as you'll come to know in due time. This isn't just a matter of linking to a certain keyword multiple times, even though this can be damaging in the eyes of Google. When the same anchor text is used over and over again, without any sort of alternative, it can be just as harmful. Keep the amount of linking done to a minimum and, over the course of time, you'll start to see more positive results rise to the forefront.

Did you know that a website's ranking, on Google, may also rise and fall based on how long it takes to load? The ideal situation, for a website, is to load immediately; three to four seconds should be the maximum time required. Any longer may cause a user to click away and Google wants to ensure that engagement is done over the course of time. Part of this comes from loading speed, so make sure that this is optimized ahead of time.

As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.




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