Advertisement has been at the core of success of every business. It has and still is one of the major means of achieving the goals and objectives of the various businesses and institutions. Various ways and means of advertising are utilized to market the goods a company manufactures or services rendered to the relevant target markets. One of the most commonly used is the brochures. At this moment the world has a big focus on environmental conservation. This has triggered the advertising firms to invest into the eco-friendly products of advertisement. This prompted the need of brochure printing that is eco friendly.
This type of venture is meant to be able to improve and conserve the environment while at the same time able to meet the quality standard of service delivery. But what does it really entail? How does it promote the conservation of the environment?
In general terms of description it entails the introduction of ways of production which are not or less harmful to the environment. Not just in one part but from the process of acquisition of raw materials, down to the processing and implicated to the final product.
There are a lot of technologies invented to help in achievement of the objective. Some of the most the currently practiced are introduction of alternative forms of printing for example waterless and the recycling of papers. Use of these technologies have had a marvelous impact both to the environment and the various companies that have managed to practice green production.
A majority of advertising companies run on print presses that use toxic chemicals and consume over 25,000 gallons of water per month. This is an amount capable to fill the Olympic size pool. With the use of this technology, there is elimination of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds, commonly known as VOCs. Also there is no presence of waste water or fountain concentrates to worry about.
Impacts generated during the manufacturing process of papers have been greatly minimized through recycling of papers. These are impacts felt right from the stage of fetching the materials required to management of waste generated by them. The big question is how?
Paper recycling has also been a lead practice which has helps in saving of trees. Statistics from research shows recycling of papers weighing one ton which goes way ahead in saving wood slightly more than twice the weight. The statistics implies that we would save harvesting of forested land 20 million acres annually if we recycle half the yearly world paper requirement.
Recycling also reduces the use of landfill. Usually paper decomposes in landfills which releases methane into the atmosphere. Methane, alongside carbon IV oxide, are green house gases. Recycling of a ton of papers eliminates 3 cubic meters of landfill waste.
Companies which engage in ecofriendly brochures are also not left behind in the share of advantages of this practice. For quite some time and current status too there has been a high global demand for environmental friendly products. Having in mind the great demand of advertisement, it increases the client base for the individual companies and at the same time enhance the quality of the brochures also improvement in time delivery of them too.
This type of venture is meant to be able to improve and conserve the environment while at the same time able to meet the quality standard of service delivery. But what does it really entail? How does it promote the conservation of the environment?
In general terms of description it entails the introduction of ways of production which are not or less harmful to the environment. Not just in one part but from the process of acquisition of raw materials, down to the processing and implicated to the final product.
There are a lot of technologies invented to help in achievement of the objective. Some of the most the currently practiced are introduction of alternative forms of printing for example waterless and the recycling of papers. Use of these technologies have had a marvelous impact both to the environment and the various companies that have managed to practice green production.
A majority of advertising companies run on print presses that use toxic chemicals and consume over 25,000 gallons of water per month. This is an amount capable to fill the Olympic size pool. With the use of this technology, there is elimination of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds, commonly known as VOCs. Also there is no presence of waste water or fountain concentrates to worry about.
Impacts generated during the manufacturing process of papers have been greatly minimized through recycling of papers. These are impacts felt right from the stage of fetching the materials required to management of waste generated by them. The big question is how?
Paper recycling has also been a lead practice which has helps in saving of trees. Statistics from research shows recycling of papers weighing one ton which goes way ahead in saving wood slightly more than twice the weight. The statistics implies that we would save harvesting of forested land 20 million acres annually if we recycle half the yearly world paper requirement.
Recycling also reduces the use of landfill. Usually paper decomposes in landfills which releases methane into the atmosphere. Methane, alongside carbon IV oxide, are green house gases. Recycling of a ton of papers eliminates 3 cubic meters of landfill waste.
Companies which engage in ecofriendly brochures are also not left behind in the share of advantages of this practice. For quite some time and current status too there has been a high global demand for environmental friendly products. Having in mind the great demand of advertisement, it increases the client base for the individual companies and at the same time enhance the quality of the brochures also improvement in time delivery of them too.
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