One may have a great product that would be beneficial to many people but they need a way to get the word out. One must introduce the product to the market and promote it before any sales can be made. Postcard marketing is a direct promotion strategy that makes use of little visually appealing pieces of cardboards to communicate a message. It is simple and flexible.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Most people decide whether to read their mail by one look at the envelope. This mode of promotion does not require envelopes. The first thing the prospect will see is the headline. It also carries an advantage over email product promotion. Emails can be thought to carry viruses, therefore, limiting the number of people who will open digitally transmitted materials. This mode solves both of those problems.
Always use quality material. It should not tear easily. Paper is cheap. You will easily find a high-quality paper at a good price. Then, find a computer and printer to finish the rest of the work. Choose a good size that holds all the information without looking cramped. The design should be simple. Free money claims should be excluded. These scream fraud. They will not elicit the kind of reaction desired. There should also not be fine print. The terms on the material should prevail.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The card should hold a promise of value. It can be anything like a discount or other type of incentive. This is the big idea behind the card. It should someone a reason to want to contact the company for more information. At the very least, it will remain ingrained in the mind. The next time that person sees that product at the supermarket they will remember and pick it or recommend it to someone. People like perquisites.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
One can include an image that helps communicate the message. In internet promotion, images increase the rate of conversion by seven times. In this mode, use of images enhances information retention. Three days after the engagement, 65% of the mailing list will still remember the information on the card where images where used. It is an effective method of intensifying the message.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Most people decide whether to read their mail by one look at the envelope. This mode of promotion does not require envelopes. The first thing the prospect will see is the headline. It also carries an advantage over email product promotion. Emails can be thought to carry viruses, therefore, limiting the number of people who will open digitally transmitted materials. This mode solves both of those problems.
Always use quality material. It should not tear easily. Paper is cheap. You will easily find a high-quality paper at a good price. Then, find a computer and printer to finish the rest of the work. Choose a good size that holds all the information without looking cramped. The design should be simple. Free money claims should be excluded. These scream fraud. They will not elicit the kind of reaction desired. There should also not be fine print. The terms on the material should prevail.
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