One of the most popular moves in the business world, particularly entertainment, is the creation of original content. Anyone that's a fan of Netflix or Amazon Prime, just to name a few examples, will agree. Did you know, though, that LinkedIn might be making its own push into original content soon? For those that don't know the details, here are just a few of the most important ones, courtesy of your local Long Island advertising agency.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
LinkedIn CEO Jeff Weiner spoke at the Information Subscriber's Summit, a San Francisco event that took place on October 20. It was there that Weiner said that LinkedIn is open to the possibility of original video content, but currently has no solid plans in place. Weiner said that certain programming could work on LinkedIn, such as shows similar to "Shark Tank." It makes sense, as the content of the show in question could theoretically appeal to LinkedIn's massive audience.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
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