Sunday 30 June 2013

How To Promote On Facebook

By Vinnie Castaldi


Facebook promotions are everywhere and practically everyone is using them as a promotional tool. Facebook is a social utility wherein over one billion Facebook users get in touch with others; friends and families keep in touch, and more. This has made Facebook evolve into an extremely effective marketing tool. It has created a strong advertising platform where marketers can use it to promote or develop awareness of products available, etc. With the correct technical expertise, this is just the right tool to utilize to reach the right audience and turn them into consumers.

Facebook offers the option of creating a fan page for a product, business or occasion-- at no expense. The nature of Facebook promotions is that everyone who reviews your posts has the ability to spread the information further within their own network. This makes it possible for advertisers to reach a large number of people in a short amount of time. There is so much one can promote making use of Facebook; examples of this consist of live events, concerts and businesses, to name a few.

Hosting Live Events.

Holding a live event and getting the targeted audience turnout has never been this easy. Facebook promotions offer the very best tools to do this because with the present advancement in modern technology, information is now available at people's fingertips. The young people, who are typically the key target of these live events, are all over Facebook making it much easier for hosts to develop awareness of the events. All that is needed is a little creativity. If you pursue this successfully, then you are certain to get to the targeted number of users that you want present at your live event.

Contests.

When Facebook introduced timeline earlier this year, Facebook contests received a face-lift and got to enjoy more space and distinction on Facebook pages. Facebook released tools that are completely free of cost which, when utilized correctly, make it possible for one to get increased Facebook contest exposure. Some of these tools include highlighted posts - which help accentuate prominent posts concerning your contests - and featured "pinned" posts - which enable marketers to pin a post to the top of your timeline to enhance exposure, that otherwise would have gone undetected. Custom-made contest tabs allow users to house all their contests under the renewed custom tabs at the top of the new timeline. In addition, they can host mobile-friendly URLs, which allows users to easily see your page on their mobile devices.

Marketing Businesses.

Facebook promotions are a perfect fit for advertising or promoting both small and large businesses. Undoubtedly, small companies may have a restricted advertising budget. However, this is not to say that advertisers should eliminate their dream of advertising. Facebook promotions are extremely cost-efficient, helping attract customers from a large market niche as compared to other marketing tools, which require a much higher marketing budget.




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