Tuesday 18 June 2013

The Good points And bad points of Do it yourself SEO

By Jason Russell


Optimising your website yourself has a number of advantages, but also has a number of drawbacks. To guarantee the success of your website and so the success of your internet business, you need to make sure that that you utilise a good SEO (Search Site Optimisation) strategy. This could mean doing the SEO yourself or hiring a team to do it for you.

So can doing your own SEO really help? Or is getting an SEO advisor a far better option?

The Pros of DIY SEO

Better Control - When you are making your own SEO strategy, this means that you have better control of your full plan and can make any necessary changes as and when you must. If something doesn't work or doesn't make sense, then you can instantly make the change rather than waiting around for your SEO company to do it.

Learn More about SEO - Another good thing about doing your own SEO is that you can learn plenty about the optimisation process and which methodologies are the most profitable. This can include doing your own keyword research, writing optimised content, building links, adding tags and using social media to boost your Google page rank.

Save Cash - One of the primary blessings of doing your own SEO is that you can save a lot of money. Some SEO firms charge a lot for their services, so creating your own SEO plan can help to save you a large amount of cash as well as helping you reinforce the success of your web company. Otherwise you could search for cheap SEO services which can both aid you in saving cash and also help you develop a well optimised site.

The Cons of DIY SEO

Negative Results on Site Success - If you have taught yourself SEO, then you might run the danger of injuring your website. Regardless of whether you've done a lot of research into what SEO is and how it operates, you might find that your efforts have an adverse effect on your site's success.

There are many black hat tricks which have been blacklisted by Google, and if you don't know about these then you could appear as a treacherous site. This may end up implying your website is either forced down the pages of Google (making it almost impossible for web users to find you) or it could be blocked altogether.

Laborious - Not only will you have to pass some time becoming more knowledgeable about SEO if you were going to "do it yourself", but you would also spend a lot of time implementing those talents and making all the mandatory changes to your internet site, blog, links and social media profiles. This could be time that will be a lot better spent developing other aspects of your business.

Overall, hiring cheap SEO services to complete the job may be the answer for successfully optimizing your website. You can avoid getting blocked by search engines and you can also economize on the development of a successful plan.




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