Direct marketing in a sluggish economy is making a comeback, thanks to recent innovations such as direct mail CD and DVD, created with a CD or DVD template. Innovations such as these have made traditional "junk" mail a little more appealing and people seem to be a little more open to taking a closer look when it involves a little outside-the-box thinking and technology.
In most cases, direct marketing is tricky to say the least. Any experienced direct marketer will tell you that cold contacting customers through unsolicited ads is often a losing battle. However, when done well, it can also be very effective. A little ingenuity and resourcefulness on the part of the business goes a long way. When a business thinks not only in dollar signs and profit margins, but considers what would appeal to the customer, they are more likely to see favorable results. Take a minute and ask yourself what it would take to convince you to act. Would you be impressed enough with your own marketing campaign to be enticed to purchase? Is what you are representing dynamic enough to represent your company appropriately? What kind of return can you reasonably expect for your investment?
Generally people are savvy enough to quickly identify the "junk" mail when they reach their mailbox. Come on, we all know the "look" of direct marketing materials. Traditional images of "junk" mail are hard to miss. But, if you are clever and resourceful enough to break the "junk mail mold" by enclosing a CD or DVD (which can be created at a reasonable cost if you use a DVD template) maybe people would be a little more inclined to want to find out more. Curiosity is always a good thing for direct mailings, especially if it draws positive attention and creates enough intrigue that customers want to learn more. Getting a CD or DVD in your mailbox is probably not a common occurrence, so it might warrant a closer inspection.
In order to be effective, your mailing must include a call to action, a reason for your potential customer to respond within a certain period of time or else potential customers will likely set aside your mailing and never do anything with it. When it comes to getting people to act, almost nothing works better than "free" to motivate people to action. Of course, nothing smells fishier than grand, sweeping promises of "free money", so be sure to present your offer in a realistic and professional way. If you choose to enclose a CD or DVD template you can enclose a free trial as part of your campaign of offer large discounts as an incentive for potential customers seeking more information.
It is also important to have realistic expectations when it comes to results for direct mailings. Even the best direct mailings only yield a .5% to 1% response. This may seem to be an impossibly low percentage but it is important to consider the percentages in terms of real numbers to gain proper perspective. For instance, a radio ad can easily reach 10,000 potential customers. That would mean the potential for 500 - 1,000 new customers. Certainly nothing to scoff about! Likewise, a targeted direct marketing campaign mailed to 500 - 1,000 potential customers should yield between 25 - 100 customers. Adding little extras like a direct mail CD, created with a DVD template to reduce costs, also never hurts to set you apart from the crowd.
Whether or not you decide to use a DVD template to create a direct mail CD for your direct mailing campaign, you should at least consider the potential benefits of doing so.
In most cases, direct marketing is tricky to say the least. Any experienced direct marketer will tell you that cold contacting customers through unsolicited ads is often a losing battle. However, when done well, it can also be very effective. A little ingenuity and resourcefulness on the part of the business goes a long way. When a business thinks not only in dollar signs and profit margins, but considers what would appeal to the customer, they are more likely to see favorable results. Take a minute and ask yourself what it would take to convince you to act. Would you be impressed enough with your own marketing campaign to be enticed to purchase? Is what you are representing dynamic enough to represent your company appropriately? What kind of return can you reasonably expect for your investment?
Generally people are savvy enough to quickly identify the "junk" mail when they reach their mailbox. Come on, we all know the "look" of direct marketing materials. Traditional images of "junk" mail are hard to miss. But, if you are clever and resourceful enough to break the "junk mail mold" by enclosing a CD or DVD (which can be created at a reasonable cost if you use a DVD template) maybe people would be a little more inclined to want to find out more. Curiosity is always a good thing for direct mailings, especially if it draws positive attention and creates enough intrigue that customers want to learn more. Getting a CD or DVD in your mailbox is probably not a common occurrence, so it might warrant a closer inspection.
In order to be effective, your mailing must include a call to action, a reason for your potential customer to respond within a certain period of time or else potential customers will likely set aside your mailing and never do anything with it. When it comes to getting people to act, almost nothing works better than "free" to motivate people to action. Of course, nothing smells fishier than grand, sweeping promises of "free money", so be sure to present your offer in a realistic and professional way. If you choose to enclose a CD or DVD template you can enclose a free trial as part of your campaign of offer large discounts as an incentive for potential customers seeking more information.
It is also important to have realistic expectations when it comes to results for direct mailings. Even the best direct mailings only yield a .5% to 1% response. This may seem to be an impossibly low percentage but it is important to consider the percentages in terms of real numbers to gain proper perspective. For instance, a radio ad can easily reach 10,000 potential customers. That would mean the potential for 500 - 1,000 new customers. Certainly nothing to scoff about! Likewise, a targeted direct marketing campaign mailed to 500 - 1,000 potential customers should yield between 25 - 100 customers. Adding little extras like a direct mail CD, created with a DVD template to reduce costs, also never hurts to set you apart from the crowd.
Whether or not you decide to use a DVD template to create a direct mail CD for your direct mailing campaign, you should at least consider the potential benefits of doing so.
About the Author:
Looking to find the best deal on DVD template, then visit Esme Spence's site to find the best advice on this and other services such as a direct mail CD for your business.
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