Friday, 22 February 2013

Working With Web Design Manchester

By Steven Harrison


Every business wants to get more traffic to their web site. The most effective way to do this is by working with an outstanding web design Manchester company. They are true professionals who really understand how the internet works. Many business owners simply do not understand the value of maintaining a well designed site that offers high quality content.

Research has shown that when a visitor lands on a new web site they typically allow only three to five seconds of their time to make a decision. If they do not feel the site will be helpful or relevant, they will quickly move on. Loosing visitors so quickly is loosing potential customers. The site must be designed with an ultimate goal in mind. That should be to capture the visitors attention right away and convert them into a customer.

Every visitor must be viewed as a potential customer. The visitors needs must always be paramount. When designing a site it is vital to work with talented and knowledgeable professionals. These are people who really known the web and also how the search engines operate. The visitor must be engaged immediately by factors such as outstanding graphics, good layout and design and headlines that are relevant to their search.

A good designer will work with each of their clients individually. They will be able to show them how to decide upon a target audience. Many people do not target a specific audience and this is usually a mistake. If the site is too generalized it will not appeal to anyone. It must be directed at a specific group who are looking for a particular product or information.

Many people underestimate the value of content. This can be a big mistake. Quality content is vital to a good site. It must be well written and follow some basic rules. Visitors typically like short sentences and short paragraphs. They may not have much time to spend reading and want to get the best value. The first page of the site must be really engaging so that the visitors is interested in going on. A free offer is also a good idea. Many people use a free ebook as a gift to their site visitors. Again this should be excellent quality and relevant to the topic.

Security is an absolutely vital part of the process. With all the publicity about identity theft, clients want to know that all their online transactions are processed in the strictest confidence. This particularly applies to credit and debit card transactions, internet banking and other confidential information.

Working with an experienced web design Manchester professional is the best way to get a strong web presence. This will quickly translate into high traffic. Of that traffic, much of it can be converted into loyal customers who will come back again and again.




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