Wednesday, 6 February 2013

How Important Is CASS Certification For Companies

By Terrie Joyner


Nowadays, companies have made our lives easier because we can shop from the comfort of our houses. When you want you want to get a product, you have a look on the net to see if the company can deliver it to your house instead of going to a shop. With CASS certification companies can make sure that their mailing lists are updated and also can notice how their processes are a lot better.

For any business, it is always undesirable to disappoint a paying customer. Delivering their package to the wrong address or delaying it all contributes to poor customer service. The US Postal Service has created an application that helps businesses verify the status of their mailing list.

It is effective because it equals the information of the mailing list to the Postal service address list and also checks every digit of the barcodes and codes. When you do that, your mailing list will become automatic. Therefore, your mailing list can be chosen for bulk mailing prices.

Even if you save only a couple of cents for every delivery, companies that have loads and loads of customers on their list can save a lot of money. If you get this certification for your mailing list, you will make sure the addresses are right and that your delivery costs are lower.

Although many businesses use other private delivery service providers, the US Postal service is cheaper. It makes better business sense to take advantage of their very affordable bulk mailing rates and address verification system. This will make the work involved easier for both the business and the mail delivery service provider.

New companies should ensure they have this type of verification system. You can take orders from the net and this will create a reputation for your company you will have to preserve. Indeed, customers tend to make mistakes when they enter their mailing address but they never take the responsibility of doing so.

The certification allows you to correct data you input in a wrong way and ensure the deliveries are made in a correct way. If you don't do this, your company will get some bad reviews on the net. Try to avoid claims arising from late deliveries and failures because clients who experienced that have the right to sue you.

Even though the problem may not have originated from you, this kind of accusation will not do your business any favors. Given how easy it is to have your mailing list verified, there is really no reason to fail to do so. The Postal Service does not make the use of the CASS certification system mandatory for businesses. However, by using it, the mail service does not have to waste its time and that of the customer trying to figure out the correct address for a delivery.

It is important to consider that you need to take the CASS certification no less than two times on an annual basis. If your company is not too big, you have the chance to begin the process on the Internet. The good thing about this is that you won't need to pay and the process will be smooth and seamless.




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