Thursday, 7 February 2013

Mobile Marketing And How It Can Help Your Business

By Daniel Will


Are you interested in learning about mobile marketing and how it can help your business? Do you use mobile marketing plan? If you have a plan in place already, are you looking to improve it? Are your advertising efforts working for you or against you? Is your plan adapted to your audience? If you need mobile marketing answers, take a look at the following tips.

If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. Developing an appealing and effective mobile site may be a major challenge. Outsource this to qualified candidates if you want things to go smoothly.

Send a message with a coupon code or a special discount. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.

Because of the prevalence of social media tools on mobile devices, you should take advantage of the social realm in your marketing efforts. If your customers will share your page or TwitPic your store, you could give them something. This will help you get their friends as customers too.

It is important to make your marketing efforts simple and easy for the user. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. You should make it easy for someone to add themselves to your company mailing list.

Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. If technical glitches arise because of platform incompatibility, you could lose customers.

Create a mobile app for your business. If you have an app, customers will check regularly to see if there are any specials or promotions available. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.

Combine mobile marketing tactics with other web media, such as social media marketing. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. Site visitors often prefer interactive games and features to plain text, and may reward you with more sales.

When used as a way to entice customers and expand your branding, QR codes can be an invaluable asset to your mobile marketing campaign. With these codes you can share coupons, promotions and discounts. QR codes can be captured with a cell phone. QR codes allow immediate interaction with your customers.

You can always improve your advertising. And you need to keep an eye on what the competition is doing! With that in mind, use the above tips to stay on top of the mobile marketing game.




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