Sunday 30 March 2014

Online Marketing Companies & The Idea Of Live Marketing

By Robbie Sutter


If you want to talk about marketing in general, think about the many different ways that it can be put to use. There are various companies that will be able to look into TV, radio, and what have you. However, what about those who are able to go the extra mile, seeing as though there are certain entities that will use various environments to bring better efforts to the forefront? Knowing that these efforts have become popular, how is it that online marketing companies will be able to look into them?

This idea came to my attention following the "Carrie" prank of sorts. It occurred in New York City within a small coffee shop and, with various props being constructed, a scene similar to what one would see in the movie played out in front of them. The idea of telekinesis being done in front of someone in the real world can more than stir some emotions. However, this has been rather effective, judging by how people have come to see it following its arrival on the Internet.

The video has been able to amass more than 25 million views, which is something that is hard for most other films to replicate. I think that individuals cannot help but to look at the way pranks are done before they are carried out. There is also that element of horror that many people enjoy, since that's the way that certain human conditioning operates. Perhaps horror could be a particular element able to come into effect within the many efforts made by online marketing companies.

For those who believe that this is the first example of live marketing done for a movie, you would be mistaken as online marketing companies can point out other ones. The efforts that were made for the sake of "The Simpsons Movie" a number of years back showed that consumers can be attracted by advertising done on a large scale. I'm sure most people were intrigued by how Kwik-E Mart was able to take the place of 7-Eleven for a short period of time. Authorities like fishbat can support such movements.

Marketing will be done in a variety of ways, some of these efforts being more visible than others. However, I cannot argue against how live performances can be, or anything that will be able to change the way that we approach our day-to-day lives. Imagine being part of that coffee shop on the day of the prank; you probably would not have been able to tell your friends and family about it until after it became viral. That, to me, shows a uniquely effective way to go about advertising.




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