Behavioral segmentation is known as the process of dividing the customers in to certain groups wherein they would actually share certain characteristics with regard to buying patterns. In marketing, it is very important that a marketer would know how to target his market so that he would know how to promote the goods. So if one is in the segmentation process, then here are a few methods that may help.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Now another way to group the market would be by what they would want in a product. Of course each customer would have different interests when it comes to products. The marketer has to find the group of people that would share the same interests when it comes to the products so that he will know how to market the benefits and features.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
Now one good way to be able to group the market would be according to occasion or time. Basically, this type of grouping would be based on when the buyer would buy a certain whether it would be in the morning, day, or night. He may even classify them as to what holiday or what time of the month customers would usually buy the product.
Now another way to group the market would be by what they would want in a product. Of course each customer would have different interests when it comes to products. The marketer has to find the group of people that would share the same interests when it comes to the products so that he will know how to market the benefits and features.
Of course one cannot forget about the purchasing power of a consumer as this is extremely important in marketing. Now depending on what type of product the business is pushing, it is always important to look at the price. If one sells luxury items, then the price will be high and for the higher class group and if the product is targeted to the mass market, then the price will of course be lower.
Of course they may also be grouped according to how much they would use the product. In other words, they will be grouped according to whether they heavily use the product, moderately use the product, or just lightly use the product. That way, the marketer will know who to concentrate on selling to.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
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