Tuesday 8 July 2014

4 Great Tips To Implementing Hypercolor Into Your Website

By Hollis Biddle


Do not mess around with colors! This was the stand point for all designers several years ago. The reason for this was because if you happened to use a variety of hues blended wrongly, you would risk straining the eyes of your audience, their response, confuse their navigation and generally showcase a tacky look. This logic is what steered designers to opt for other techniques such as employing monochromatic designs or trust in tested and tried palettes. If well implemented, the colors would look minimal, tasteful and refined as well as trigger the purposed frame of mind. Anyhow, this is not the case in this present day and age; adopting hypercolors is the new trend.

It is for a fact that web designers have been utilizing colors since time-in-memorial, but not as freely as they do today. Similar to color blocking trends in the world of fashion, web design also involves the use of bold, dynamic, saturated colors which are apparently conflicting with each other but literally look great overall- this marks the growth of hypercolor websites. Here is how you can incorporate hypercolor in your next web design:

1. Hi-res screens popularity - It is now possible for manufactures to compress more and more pixels per square inch of screen, unlimited tones and shades of all rainbow colors, displaying with crystal clarity on our gorgeous retina screens.

2. Diverse internet crowds - Nowadays, people of all ages and from different walks of life access the internet. Therefore designers need to respond to everyone's varied distinct tastes by assimilating an alluring blend of colors in websites- hypercolors.

3. Flat layouts - Do you recall the times of Web 2.0? They employed plenty of textures, bubbles and gradient which were too heavy and eye straining just to look at. The generation of flat layouts is what inspired web designers to set a variation of colors next to each other in a plain, exemplary way with no limitations.

4. Exuberant website. Brilliant websites reflect the present state of your site for example, you can announce, 'there is a lot to view, share, discuss and do', by just employing hypercolors. Hypercolors can also intensify the look of your website to a more welcoming and social feel, furthermore, exhibit exuberance and bustling. If you have a sports website, you can include washes of bold hues to reflect an energetic, dynamic position or utilize vivacious colors to vary the tiles on your site. If it's an art or music website, you can mess around with color without holding back.

Unlike in the past where color use was only limited to websites related to art, fashion photography, music and games, it has been discovered that brilliant web designs are a perfect fit for websites regardless of what the site or app deals with; be it news, health or weather. It is even believed that websites which use an array of colors indicate a friendlier outlook.

Nowadays designers are more adventurous, creative and brave with their color palettes. They have slowly deviated from the monochromatic design to the more bold, vivacious and saturated hypercolor use.




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