Tuesday 15 July 2014

The Importance Of Pin Back Buttons

By Marylou Forbes


They have been in existence from the time humans started working on fabrics and wearing clothes. Buttons were initially made from wood, but with time they were made from wood, plastic, metal and other materials. Pin back buttons are non permanent buttons that are fixed to the back area which might have a flat surface or a curved one. The front side is used to portray an important message in form of words, letters, firm logos and symbols.

A number of companies have indulged in the business of manufacturing them.They are involved in mass production of the items and the businesses try to make some specific orders that are client oriented to meet their special requirements.The shapes, sizes and color come in different forms. Instead of purchasing them, another alternative is to follow the guidelines on how to make them and once the basic skills is acquired a little creativity can be added.

The pin badge is popular because it plays a double functionality. It is used to tie together two pieces of garments and at the same time pass a message. They are among the easiest way of marketing and advertising or passing information. As long as the back pin is worn the message stays. Due to their lightness in weight they can be worn often.

The political pin can be traced to the year seventeen eighty nine when they were spotted by most people who attended the inauguration party of the first president of America, George Washington. From then on the buzz created only led to more demand. In the year eighteen ninety three Benjamin Whitehead was given the patent right. He added a thin transparent film in the surface to protect the upper side from dirt and make them last longer.

The pin backs are also a collectors item. Some of this artifacts date back centuries ago. Individual collectors have developed the habit and have a collection that is used to preserve history, stories and symbols that might have been long forgotten.

Politicians usually try to outperform each other during campaign periods. The candidates use all platforms to pass their massage to the potential clients. It is common to see the candidates and their supporters issuing fliers together with the campaign or political pins.

With the high cost of marketing and advertising using other forms of media especially electronic, more companies are taking up the badges as a cheaper alternative of advertising. They enable organisations to promote their sales, market their new products and obtain a larger base of their customers.

Other than commercial use, the pins are used by individuals. Due to the diversity of individuals in cultures, values, beliefs, tastes and preferences, the badges are used to showcase the personality. Instead of using shirts, head gears, hats or scarfs, the badge is a cooler alternative and can be won on a shirt, blouse or even a coat.

It has bet the test of time because as long as there are people interested in the upcoming trends and styles, they will always provide a ready market for this product.




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