Thursday, 4 April 2013

6 Best Email Marketing Practices For Profit

By Saleem Rana


As suggested by the name, email marketing is using emails to promote your business.

In this report, I disclose 6 best email marketing techniques.

This is an evergreen marketing technique, like article writing. No matter what technological changes happen online, marketers can rely on email marketing as the backbone of their relationship building with their customers.

Email marketing is trendy because it is such an inexpensive way to communicate, and it's also more efficient, more made to order, and more lucrative for those who set it up the right way.

What is the best way to do it right? All you have to do is follow these 5 best email practices:

1. Use it to send direct promotional emails. If you have a product to sell or are an affiliate for a product, you can use email marketing to sell directly to your customers.

2. Use it to get new customers. When people visit your website, they may not buy immediately until they get to know, like and trust you. By offering them a free gift, something valuable in exchange for their email address, you can develop a relationship via emails.

3. Once people have bought something from you, they are more likely to buy from you again. In comparison to all the subscribers on your list, those who have already purchased from you are much more likely to do it again. You can create a special sub-list for them and make them discounted offers that are not available to your regular subscribers.

4. It lends itself to creating loyal customers. While its fine to send promotional letters, you should also send your subscribers free, informative emails, as well as free products. This technique will enhance customer loyalty.

5. Use it to leverage customer relationships. If somebody knows, likes, and trusts you through the email relationship they have developed with you, then they are more likely to sign up for new websites you create or for offline events that you hold.




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1 comment:

  1. Good post. email marketing is effective only if we sent good attractive and informative mails to users. Almost 80% of them will be red by users.

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