Monday, 1 April 2013

How to Get the Best of your Rivals Using SEO

By Meredith Hayes


Today's business world is extremely competitive. Because of the internet individuals have access to big sales opportunities but also need to deal with competition from all over the globe. They cannot afford to be anything less than top dog in their business sector. To be at top they need to have certain qualities, which we will talk about now.

The first and crucial thing is that a business aiming to sell on-line must rank on the first web page of Google search results. 90 percent of the sales are made between pages one and three. Google decides which sites are more deserving by counting, amongst other things, the amount of websites that are linked to your site.

The cost-free means of having a great deal of back links is by creating such astonishing material that 100's of individuals will wish to discuss your website. Wikipedia, CNN and Facebook most-likely don't run SEO projects for their websites! Nevertheless if you have not designed something that can get you nominated for a Noble Prize, chances are you will need to construct your very own back links.

You can do this on your own by sending your site to online directories. Website Directories resemble an on-line "Yellow Pages" and are a cost-free and fast |a quick and free of costway to obtain some back links. Also there are company directories and you could send to those as well because they can really drive quite a bit of traffic.

See to it you have a great domain name, that includes search keywords individuals would normally enter to find your service or product. A domain name that matches precisely the search keywords stands better chances of ranking, if your competitors are not running SEO campaigns!

You can post your link to social networking websites and potentially run a contest to have people copy your URL to their dashboards. Social media websites are not actually important for ranking purposes but they help to have a diversified back link portfolio that looks "natural". Likewise you do not have to restrict yourself to text based back links. You can develop back links from YouTube videos which will help you to rank and will also drive traffic.

Make certain that you have done careful keyword research and are actually targeting keywords with a high search volume. It's extremely common to believe you know precisely which words individuals are searching for in your sector, only to uncover that you do not!

One of the main strategies pros utilize in SEO projects is to build back links by submitting articles to article directory sites. The article directory sites are a gold-mine of information for anyone requiring data on a specific subject. They can drive traffic because if your article is intriguing, people might click on your author link to discover more about your service or product. Professional search engine optimisation services utilize unique software to automate the article writing and sending procedure, therefore for competitive niches, you do not actually stand a chance against companies that are publishing two hundred to three hundred distinct articles a day with back links to their website.

However, if you absolutely cannot afford an outsourced SEO project, submitting short articles to directory sites that have high page ranks is absolutely better than absolutely nothing. Just remember to follow certain policies that will make your back links effective.

Avoid spelling and grammar mistakes in your anchor text and stay clear of using a complete URL as anchor text. Do not compose articles that repeat the keyword a lot (keyword stuffing) and don't mask a link with anchor text that is absolutely different. If your anchor text says "pet care" it cannot connect to a muscle building site. Likewise, stay clear of irregular language use; this is especially common with articles that mix American English and British English.

So, the bottom line is: put up an excellent site with great original content, hire search engine optimisation specialists to run a campaign or do a bit of connecting through YouTube, Social Media Sites, Website Directories and Article Directories. Do exactly what it takes to get onto the first web pages of Google to produce an income stream.




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