Thursday, 4 April 2013

Proper Website Design For Businesses

By Bill Schultz


The internet has easily become one of the most powerful marketing tools of this era because everyone has access to it. It is for this reason that modern marketers have utilized this vast and powerful tool to make their companies known. However, before bringing the customers in, one must first impress them with a very nice website design.

Of course the primary purpose of a nice design is to make the organization or company look professional. No one is going to trust a site that looks like it was made by a grade school student. Usually, consumers would be judging a company on how nice, attractive, user friendly, and functional its site is.

When it comes to marketing or sales, the first impression is always the most crucial because if the first impression is bad, no one will come back. To get a good first impression, color combination and arrangement is very important because this is the first thing viewers will look at. That is why most company sites only use two or three main colors.

In the world of digital marketing, customers will also focus on the user friendliness of the site as well as looks. Yes the site should be very appealing to the yes but it should also be designed in a way where the viewers are able to navigate and browse around the area very easily. The logic behind this is that if the viewer can access the information he wants easily, then he will feel connected to the site and come back whenever he would want.

Now it is a known fact that having good content will bring in the customers and thus bring in the sales. To a certain extent this is very true, but it is also true that the arrangement of the content is important too. It is human nature to shut off anything that is not arranged properly and if the words of the site are not properly placed, potential customers will stay away.

With regard to wording, it is best not to put too many words in the site as people will become too lazy to read it. Add some pictures along with the words so that people will be more engaged to the content. Always remember that wordiness will chase people away rather than bring them there so make the words concise but precise.

Although taken for granted a lot, the font of a website is extremely important. Fancy fonts do look appealing but they do not look professional. It is always better to stick to the block fonts so that it will look nice and can be easily read by viewers. There may be some instances when fancy fonts will be used but make sure it is only used for headers or titles only.

So basically, these are some pointers on how to make a really good website design. Now always keep in mind that the first impression will be the one that lasts because if the website is good, people will be more interested in the company. When that happens, the company will have more customers and rack up more sales.




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