Saturday, 23 November 2013

Looking For Video Marketing Tips? Start Here!

By Stavros Georgiadis


Video marketing strategies can help you promote your business. That said, you have some things to learn first. In this article, you can learn how to use video marketing in a way that will make your business grow.

It is important to keep posting videos; don't stop at the first one. New videos should be posted regularly so that your customers will expect new content from you. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.

You can edit your videos when they are placed on YouTube so you should use this to your advantage. As an example, add annotations to the video. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

Video marketing provides the means to let you market your products and provide usage tutorials. Video demonstrations are one of the best way to communicate about your product and get people interested in trying it out for themselves. Personal awareness of how a product works is sure to motivate individuals to make purchases.

Don't ignore YouTube. This is the starting point for your entire campaign. It is a free place to host videos. You also are then on the third highest visited website on the planet. Additionally, it is one of the top search engines, especially for videos.

People like honesty! If you are going to make a video, make a video about something that you are truly interested in or believe in. People can tell when you're not being truthful, and that will make you lose customers fast. If you are honest, they'll keep coming back and may even tell their friends!

Always pay attention to analytic measures of video impact. You can see how many times people watched the video and where people watch it from. This information can help you find other ways to attract viewers.

You should always share your videos wherever you can. Make sure to send it to family and friends. Make a blog post about it on your site. Send emails that include the video link to current customers. Post your video on hosting sites or social media sites. Spread the word!

Don't expect your video to go viral. It's important to give it some good marketing via social media, your own website and personal e mails. People have to know of its existence in order for them to know to watch it. Long videos are boring, short is better. Three minutes is the maximum duration. Use this time wisely to communicate the most important information in a way that appeals to your viewers. You can go as long as five minutes, but anything over that is truly overkill. Short videos will be easier to work with as you get started. Embed the video within your domain to add a little extra attention on top of the usual YouTube traffic. Doing this allows your viewers to watch videos on your home turf, where they can easily buy your products. No matter where the video is from, Google will still count the views, meaning you won't lose any. As previously mentioned, you can use video marketing to help promote your business. To use this new technique you must be knowledgeable. Use the information in this article to mount an effective campaign for video marketing.




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