Friday 29 November 2013

Video Marketing Can Be A Snap - Here's How

By Stavros Georgiadis


Although video marketing hasn't been around for a long time, it is very popular among businesses. People all over the world are able to watch streaming video now that more people have access to broadband connections. Use videos to your advantage, and find out more about them in this piece.

Don't be fearful of video marketing. All you need is a tripod and quality camera to make videos yourself. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.

Working together with a team can generate great content for video marketing. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. Credit them near the end so that they can see their names.

Remember that actually making the video is just half the battle. You can use this to get your videos out there. Paying attention to your statistics can really help you to increase traffic to your site. Produce quality content, but be sure that the public knows that your video is there.

If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. However, the best location to place this link is within the actual media player's frame itself. This helps the link stay within your video if its embedded or shared on another site.

Always take along a video camera with you. You might get your chance to interview influential people within your business niche. If you plan on giving a public speech, ensure someone is there to record it.

Don't work alone. How can you do it all alone? Friends, family members and coworkers can be an excellent source of inspiration for new and interesting concepts. Try to keep up with creative sessions like these, to maintain a strong presence in your niche.

Your intro and outro should both be scripted. State your name and position, the company name and what you are going to talk about. At the end, go over your company's name again with any call to action you have to get your viewer to your website or to where they can buy the product.

Shorter videos are best. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is the maximum. Try to keep it short and to to the point.

Successful video marketing utilizes other forms of social media for promotion. You must promote it via social media, your website and by emailing family and friends. You have to let people know it exists for them to be able to view it, of course!

Now that you have mastered the basics of video marketing, it is time to start coming up with your own videos. But, don't let your research end with just this article. People are discovering new tips and secrets every day. The more you know the better off you will be in business.




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