Monday, 18 November 2013

What You Can Learn From Your Mobile Marketing Campaigns

By Stavros Georgiadis


Mobile marketing is an exciting new way to use mobile devices to boost the visibility of your business. When you know what to do, it can be quite an exciting process. If you can pull it off the right way, this is a good way to be successful. To help you along in this process, there are some valuable tips included below.

Don't ever message customers without a reason. When you message your customers, be sure that you have something important to tell them. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. You are not your client's friend, so be precise and to the point with any message that you send to them.

Keep mobile marketing content messages brief and to the point. They should immediately know what your message is and be able to absorb it quickly.

The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.

You will have to learn more about mobiles and mobile websites to understand how you can optimize your material for a mobile platform. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.

You will see a good rise in profits with mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. Both of these are good ways to advertise and market your business. Bring your marketing efforts to the places your customers already are.

You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.

If you want your mobile website to be successful, you need to use SEO techniques. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.

A/B testing is a great tool you can use for mobile landing pages. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. It is key to choose the page that will be most functional for your mobile visitors.

By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. They are quite user friendly and simple to capture on cell phone. By using this resource you can interact with your customers while you have their attention.

There are many new and innovative marketing ideas when it comes to mobile devices, and considering them all can feel a bit confusing. Armed with the information you've learned from these tips, you can now be more successful in your mobile marketing efforts.




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