Advertising campaigns are increasingly broadening their reach into the online realm. More often than not, we're going to see our favourite adverts online before we get the chance to see them on TV. In fact, there are many that everybody's heard of, the Christmas Coca-cola or John Lewis advert are, Perhaps, a ket indicator that it's time to buy a turkey. If you needed reminding that is. It's those two very specific adverts that have the capability to change the mood of their audience instantly, Even the most miserable of people can't help but feel a little festive. "It's only Christmas when the John Lewis advert has been on" is a phrase I've heard far too many times , as though Christmas isn't a definite yearly routine that will happen regardless if we see Father Christmas drinking a coke on the TV.
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The best bit was the interactive features of the video, You not only git to witness a pony dance like Michael Jackson, but you were able to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". The online world of social media went berserk.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a random individual or a small business create something that's equally, if not more, a success. There are many examples to choose from, one of my all time favourites is 'dramatic chipmunk'.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. One can understand how Three manage to produce a viral video so easily, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. But for someone to come out of nowhere, with no ready-made market, and cause riots over social media, well that's rather impressive.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? While deliberating and YouTubing how exactly I could formulate my own viral video and, in this, global success, I stumbled across the short video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Alright, so it doesn't exactly rocket my online fame chances, but it provided me with the means to at least give it a try. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The best bit was the interactive features of the video, You not only git to witness a pony dance like Michael Jackson, but you were able to give the video a romantic or a hip-hop theme, along with many others, in the "pony mixer". The online world of social media went berserk.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a random individual or a small business create something that's equally, if not more, a success. There are many examples to choose from, one of my all time favourites is 'dramatic chipmunk'.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. One can understand how Three manage to produce a viral video so easily, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. But for someone to come out of nowhere, with no ready-made market, and cause riots over social media, well that's rather impressive.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? While deliberating and YouTubing how exactly I could formulate my own viral video and, in this, global success, I stumbled across the short video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Alright, so it doesn't exactly rocket my online fame chances, but it provided me with the means to at least give it a try. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
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