Thursday 31 October 2013

Is SEO Still Effective?

By Meagan Smith


SEO is not dead, some people have completely abandoned the search engine optimization because of all the algorithm updates done by Google. The reality is that yes even though those updates are very annoying you should not give up SEO as part of your traffic strategy. Instead the goal is to adapt to the changes and avoid getting affected by any future updates.

However there are still a few things that still work today and most likely will not change, a good example is the use of sitemaps. Sitemaps have multiple purposes, for users it allows them to easily find content on your site and for the search engines it allows web crawlers to indexed new content much faster. Overall your site should have an updated sitemap and it is recommended that you submitted to Google's webmaster tools.

It's important your website stays clean and you always have the latest upgraded version, especially if you are using platforms like Wordpress. These days content is everything, is crucial that your content is valuable and not duplicate or spun articles. Search engines might penalized your site for having duplicate or spammy content.

If you want someone else to do your SEO work, make sure they are on the up-and-up before you hand over your money. There are tons of internet marketing businesses out there who charge high prices for bad work. Research their portfolio and see what past clients have said about their work before you make any decision regarding hiring them. Make sure they have updated link building strategies that are proven to work.

The number one thing to keep in mind is that unique quality content will attract more visitors and it will help your SEO efforts. If your content is spammy or recycled information then don't expect to rank on the first page for anything because it needs to be the perfect combination of quality content and proper link building strategies. The best one is a combination of article marketing, commenting and social signals. Hopefully the information in this article helps you with your next SEO adventure.




About the Author:



No comments:

Post a Comment